Your wardrobe, and the reason behind every outfit.

Ecru catalogues what you own, builds outfits from it, and remembers what you wore. Every time it says two things go together, it tells you why — in one sentence.

Download on the App Store

Ecru’s wardrobe on an iPhone: a “Wardrobe” heading, calendar and fitting-room buttons, and below them a grid of items — a bag, boots, a T-shirt, a jumper — each with a dot in its own colour.

01 · Know what you own

Lay it down. The app finds it.

Ecru does not try to recognise your clothes. You lay a piece on anything plain that isn't its colour, and the app finds where the garment ends and measures the colour inside that edge.

And when it gets the colour wrong, it says so

A busy background, or a garment nearly the colour of the table, and the edge isn't there to find. Ecru doesn't quietly average the table into the answer — it says it can't see the edge, and hands you the eyedropper and the palette.

Ecru’s colour screen: a red blouse laid out on a pale bedspread, the line “Tap the item — the dropper takes the colour from that spot”, and below it the colour 580D0F picked by hand with the dropper, next to the one the app worked out itself.

02 · Know why the score is what it is

Every other app hands you a number. Ecru tells you what it is made of.

What you usually get

92%

A score, and no way to find out where it came from.

What Ecru says

“Neutral, and its faint warmth matches yours — a colour like this always works”
“The colour is warmer than your skin’s undertone — of the three axes, temperature is what costs the most points here”
“The colour is more saturated than your natural clarity: near the face it pulls attention to itself — saturation is the biggest penalty here”
“The colour is lighter than your colouring, and your face looks darker beside it — lightness is the biggest penalty here”

Every score is tappable, and every tap explains that particular piece: what is off about it and where it is better worn. It names the one of the three axes that cost the most points, too — temperature, saturation or lightness.

A score opened up in Ecru: “How well the color suits you”, 27 points, “Keep it away from the face” — and the explanation that the colour is warmer than your skin’s undertone, and that of the three axes temperature is what costs the most points here.

03 · Decide what to wear

Outfits appear on their own — or build one yourself.

Outfits in Ecru: the “Suggestions (24)” and “My outfits (1)” tabs, a single “Build my own” button, and below them outfit cards scored 96 — each with the reason for that score written under it.

On their own

Add an item and Ecru works it through your wardrobe straight away, topping the suggestions up by itself. There is nothing to press: the outfits are already waiting, best first. The one you like stays in My outfits, where you can find it any time.

Ecru’s outfit builder: a score of 93, “5 pieces”, and a row of candidate items for each slot — top, bottom, shoes — with the chosen one outlined, and “Shuffle” and “Save” at the bottom.

Or build

Six slots: top, second top, bottom, shoes, outerwear, accessory.

04 · Remember what you wore

“Wait — did I wear this already this week?”

Mark a piece — or a whole outfit — and the day is in the log. The calendar gives you the month at a glance, the count for each piece sits on its card, and a wrong entry is easy to undo.

Ecru's calendar: September 2026 with the 8th highlighted, a line reading “1 day logged this month”, and that day's pieces listed underneath — a T-shirt, trousers, boots and a bag, each with its colour code.

05 · Know what suits you

Twelve colour types, six questions, no draping appointment.

The app tells you how sure it is. A confidence figure, and the runner-up type when you sit on a border.
You can overrule the app. Pick your type by hand and the choice sticks.
The app never reorders your outfits. Harmony alone decides what comes first.
Your own colours outrank it. Add a colour you always get compliments in and it joins your palette.

Ecru’s colour type result: “Cool Summer” at 74% confidence, two lines — cool colours suit you, light colours suit you — a palette of six colours from plum to icy blue, and two to keep away from your face: gold and orange.

06 · When you're standing in a shop

Whether you have anything to wear it with — visible while you are still in the shop.

Photograph the piece, check the colour and answer three questions — and the app compares it against the wardrobe you already have.

Ecru’s fitting-room chat: a photo of a blue T-shirt on a shop rail, and under it the app saying the item didn’t separate from the background so there is no colour to read — offering to set it from the palette instead.

The fitting-room verdict in Ecru: “Take it. It’ll fit right in.”, a note that it pairs well with five of your six items and that the colour isn’t quite yours, scores of 84 and 72, and the five best pairs from the wardrobe scored 88 down to 78.

It won't tell you what you want to hear

The verdict averages the five best pairs, not the single best one. Any garment finds one lucky match.

Three pairs, minimum

To hear “take it”, at least three pairs have to reach good together.

Shop light lies, and it says so

It shows you the colour it read and asks whether that's right. Say no and you set it from the palette.

Take it. It'll fit right in.
Maybe — but think about it.
I'd walk past this one.

07 · Why there is no AI in here

No model and no server — which is why every score can explain itself.

No model.

Colour is an average over pixels. The score is a formula over colour, occasion, season and pattern. Nothing is recognised, nothing is trained on you.

This is why the app can explain itself. A neural network can offer you 92% and nothing more. Arithmetic can show its working.

No cloud, no account.

No account, no sign-up, no sync, no cloud backup, no advertising. Your wardrobe, your photographs and your outfits live on your phone, and everything but the weather works in airplane mode.

One honest exception: the app checks for its own updates when it starts. That is the only thing it downloads, and it sends nothing about you to ask.

The app simply never needed a network to do its job.

08 · Being straight with you

What Ecru doesn't do.

Ecru’s capture screen: “The app has no AI — it works the colour out by arithmetic, from the photo itself”, three rules under it, and “Take a photo” and “Choose from library” buttons.

An item card in Ecru: a green jumper, its colour 8D8C3B, a “suits you” score of 27, and below that its formality, weather and fabric, with a “Wear today” button.

It won't recognise your clothes

Category and pattern are chosen by you, from a list.
It won't judge cut, fit or size

Colour, pattern, occasion and season. Whether it suits your shape is still your call.
There is no backup

No cloud means no restore, and nothing to move to a new phone.
The first evening is work

Forty pieces is about an hour. It speeds up as you go — but we'd rather you knew now.

09 · Questions

The five questions people ask first.

What does it cost?

Nothing. There is no subscription, no paid tier and nothing to unlock. With no accounts to keep and no wardrobes to store, there is very little to charge for.

What if the photo lies about the colour?

Then you tell it otherwise. Tap the item with the eyedropper, or pick the shade from the palette — and your answer sticks instead of being recalculated away. For pale neutrals the app asks first rather than guessing, because a warm bulb turns white into cream and grey into beige.

Can I move my wardrobe to a new phone?

Not today, and we would rather say so plainly than imply otherwise. Nothing syncs, and there is no export beyond saving individual photos to your gallery. It is the honest cost of keeping everything on the phone.

Why is “suits you” separate from the outfit score?

Because they answer different questions. Harmony is how pieces relate to each other; “suits you” is how a colour relates to your face. Blend them and neither can be explained.

Where do I get it?

On the App Store, free, for iPhone. There is nothing to sign up for: install it and it opens straight onto your wardrobe — empty until you photograph the first piece.

You already own enough clothes.

Ecru is for making them usable again — quietly, on one phone, with its reasoning in the open.